The University of the Philippines received a Silver Anvil in the 56th Anvil Awards of the Public Relations Society of the Philippines (PRSP) in recognition of two of the University’s public service programs.
The Silver Anvil represents high standards met by the UP programs in the category of “public relations programs carried out on a sustained basis” for urban or rural community development.
These were the Gawad Pangulo for Excellence in Public Service (GPEPS) and the Colleges and Universities Public Service Conference (CUPSCon), both conceptualized and implemented by the UP Padayon Public Service Office (PPSO) since 2015 with the support of the UP Office of the Vice President for Public Affairs (OVPPA).
According to PRSP, there were 534 entries of public relations programs and tools, of which only 138 won Silver and Gold Anvils. The entries were screened by 65 Public Relations and Communication professionals, with each qualifier judged by a five-person multi-sectoral jury.
There were 85 other programs that won Silver Anvils this year, but UP’s programs were the only awardees from an academic institution.
This year’s awards theme was “PR for Good” or “purpose-driven and impactful initiatives that promote corporate integrity and the social good during crises and across platforms,” said Maria Luisa Sebastian, the 56th Anvil Awards chair.
“We congratulate all the winners. They serve as role models in our industry,” PRSP President Norman Agatep added.
UP Vice President for Public Affairs Elena Pernia, UP Assistant Vice President for Public Affairs Jose Wendell Capili, PPSO Director Jeanette Yasol-Naval, and PPSO senior project assistant Charles Jason Ramos received the award on behalf of UP at the Gabi ng Parangal, held on February 19, 2021 via livestream.
GPEPS recognizes the best and innovative public service programs across UP to inspire support and replication of their best practices. Nineteen programs have been given the award and prize money that may be used to expand the program or initiate a new one. The awardees were subsequently showcased in CUPSCon, giving them the opportunity to be adopted by other higher education institutions (HEIs).
CUPSCon is a biennial conference that promotes public service and engagement by HEIs. It draws an average 300 participants from HEIs and government, non-government, and civil society organizations. Close to 400 papers have been presented in the three conferences held thus far, on such themes as: HEIs engaging society with expertise, compassion and social responsibility in HEI public service and extension; and, academe-community partnership.
PPSO administers the two programs as part of UP’s mandate as a public service university, which is also committed to uphold “honor and excellence”.
According to PPSO Director Yasol-Naval, the office continues “to develop UP’s public service framework and system for designing, linking, and sustaining relevant, pragmatic, strategic, timely, and pioneering public service programs.”
“The office is committed in coordinating and mobilizing the resources of the University for the prompt and efficient response to the demands of public service,” she added.