Heads and representatives of information and public affairs offices from across the University of the Philippines System gathered for the inaugural Information and Communication Conference, March 25 to 27 at the UP Visayas Little Theater, Iloilo City.
Sessions and workshops across the three-day conference delved on social media strategy, the development of UP’s media and communication framework, as well as an assessment on the accessibility of the university’s main websites. The UP System Brand Book project, an initiative to update and expand the university’s 2017 Visual Identity Guide, was also formally introduced during the program.
The inaugural conference was led by the Office of the Vice President for Public Affairs and the UP System Media and Communication Office, and hosted by the UPV Information and Publications Office. It aims to foster collaboration, knowledge exchange, and the sharing of best practices among the UP’s information and public affairs offices, in recognition of the growing importance of effective and strategic communication in today’s rapidly evolving media landscape.
The conference in photos:
