Physical locators at the UP CeBu InIT facilities at the UP Cebu Arts and Sciences Building. (Photo by Jun Madrid, UP MPRO)

The signs were up in Cebu: the site of the starry careers of design artists such as Kenneth Cobon­pue and Monique Lhuillier; recognition from the British Council as a Philippine creative capital, and a local business community eager to adopt creativity as anthem. The University of the Philippines (UP) and the Department of Science and Technology (DOST) had responded to these signs as early as the first decade of the 21st century.