ELENA E. PERNIA, PH.D. has over thirty years of experience in communication and media education, research, planning and evaluation. Her highly distinguished academic career focuses on building the capacity of students, local governments, health professionals, and civil society organizations to design, implement, and evaluate their own communication programs. An ardent believer in the importance of communicating correct science, she has initiated and led various projects that seek to mainstream S&T into the public consciousness and the nation’s development policy.
Dr. Pernia is a Professor of Communication at the University of Philippines’ College of Mass Communication (UP-CMC). From August 2015 to January 2019, she was Dean of the UP-CMC, a position she also held from June 2006 to May 2009. She has authored several books, including Communication Research in the Philippines: Issues and Methods, which has become a standard textbook in research classes in several universities. Her research efforts crossed various fields, including the plight of overseas Filipino workers, the coverage of issues that involve children, news diversity, and health communication and literacy.
Dr. Pernia is currently the President of the Philippines Communication Society. Previously, she served as Readers’ Advocate or News Ombudsman at the Philippine Daily Inquirer (Inquirer Group of Companies). In mid 2016, she was appointed Head of Promotions and Marketing of iUPTV. Dr. Pernia was on the boards of the Social Science Division of the National Research Council of the Philippines and the International Communication Association. She also served on the editorial board of the Communications Review of the University for Asia and the Pacific.
In November 2018, Dr. Pernia was appointed Commissioner for communication and information of the UNESCO National Commission, representing the non-government organizations. In 2015, Dr. Pernia received the Communication Excellence in Organization (CEO Excel) Award.
The OVPPA was established on March 23, 1983 by virtue of Executive Order No. 4 to bring about effective, coordinated, and simplified organization and management operation that is appropriate to a multi-campus university. The BOR, at its 1134th meeting on 26 August 1999, redefined the functions of the OVPPA, as follows:
1. To develop and maintain relations with government agencies that affect the functions and operations of the University, e.g. CHED, CSC, DBM and the Executive Branch, COA, and the Congress;
2. To develop and maintain alumni relations with alumni associations and individual alumnus/alumna here and abroad;
3. To monitor legislative initiatives related to the University;
4. To develop and maintain media relations;
5. To manage the publication of the UP Newsletter and other periodicals of the University;
6. To develop and maintain relations with the private sector; and
7. To conduct regular review and rationalization of policies on extension work, e.g. Pahinungod programs, and to develop extension services programs.