Dr. Elena E. Pernia is a professor of communication and concurrently the dean of the College of Mass Communication, University of the Philippines Diliman. She has over 20 years of experience in communication/media education, research, planning and evaluation. Her highly distinguished academic career focuses on capacity-building of students, local governments, health professionals, and civil society organizations to design, implement, and evaluate their own communication programs.
Dr. Pernia has authored several books, including Communication Research in the Philippines: Issues and Methods, which has become a standard textbook in research classes in several universities. Her research efforts crossed various fields, including the plight of overseas Filipino workers, the coverage of issues that involve children and news diversity.
Dr. Pernia was on the boards of the Social Science Division of the National Research Council of the Philippines and the International Communication Association. She also served on the editorial board of the Communications Review of the University for Asia and the Pacific. Dr. Pernia has also served as the Readers’ Advocate at the Philippine Daily Inquirer, since June 2012.
Dr. Pernia has recently received the Communication Excellence in Organization (CEO Excel) Award 2015.
The OVPPA was established on March 23, 1983 by virtue of Executive Order No. 4 to bring about effective, coordinated, and simplified organization and management operation that is appropriate to a multi-campus university. The BOR, at its 1134th meeting on 26 August 1999, redefined the functions of the OVPPA, as follows:
1. To develop and maintain relations with government agencies that affect the functions and operations of the University, e.g. CHED, CSC, DBM and the Executive Branch, COA, and the Congress;
2. To develop and maintain alumni relations with alumni associations and individual alumnus/alumna here and abroad;
3. To monitor legislative initiatives related to the University;
4. To develop and maintain media relations;
5. To manage the publication of the UP Newsletter and other periodicals of the University;
6. To develop and maintain relations with the private sector; and
7. To conduct regular review and rationalization of policies on extension work, e.g. Pahinungod programs, and to develop extension services programs.