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FORUM Articles
This Issue
Answering the Call of the Mall
ALICOR L. PANAO
The Egalitarian Utopia at the End of the Block
CELESTE ANN CASTILLO LLANETA
The U.P. Forum Roundtable on The Mall Culture
The Madness of Philippine Shopping
ANTONIO A. HIDALGO
Life’s (not) a mall
ROD P. FAJARDO III
Second-Generation Mall ng Trinoma
ROLANDO B. TOLENTINO
The Roads Most Travelled: Malls and Traffic Management
CELESTE ANN CASTILLO LLANETA
On Malls and Malling
ANTONIO A. HIDALGO
The UP Forum Volume 9   Number 6    November-December 2008
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Answering the Call of the Mall
Alicor L. Panao
Filipinos love to mall. On weekends, these large commercial centers are packed, people eagerly jostling against each other as they make their way to retail arcades, cinemas, food halls and restaurants, and entertainment venues, whiling the time away in air-conditioned comfort. On weekdays, malls remain surprisingly populated, even during office hours.
The Egalitarian Utopia at the End of the Block
Celeste Ann Castillo Llaneta
Let’s face it: who hasn’t dreamed of living the good life? Even the most practical among us has wondered, at least once, what it would be like to feel like a million bucks, strolling along marbled walkways and gold-trimmed pavilions while lights glitter like stars overhead.
The U.P. Forum Roundtable on The Mall Culture
The Madness of Philippine Shopping
Antonio A. Hidalgo
In my previous privileged life as a UN expat, I was able to shop in many renowned consumerist Meccas—Hong Kong, Singapore, Bangkok, Seoul, Tokyo, New York, New Jersey, San Francisco, Paris, Rome, and Geneva. At that time, the Philippines was a shopping backwater with a narrow range of consumer goods that were being sold at prohibitive prices.
Life’s (not) a mall
Rod P. Fajardo III
Second-Generation Mall ng Trinoma
Rolando B. Tolentino
Hinuhudyat ng Trinoma Mall ang ikalawang henerasyon ng malls sa bansa. Mula sa kahong walang sentro, tumungo na ang pag-unlad sa mas maligoy na kurbang may sentro. At ang sentrong atrium—na natatanaw mula sa lahat ng palapag ng mall—ay parating busy sa mga shopping-related na aktibidad...
The Roads Most Travelled: Malls and Traffic Management
Celeste Ann Castillo Llaneta
In the days of antiquity, all roads led to Rome. Nowadays, all roads lead to malls. And away from malls. And all around malls. Even roads as far as five or ten kilometers away still come under the influence of malls, as evidenced by the nightmarish gridlocks, bumper-to-bumper lines and frantic rerouting that occur every time a mall holds a three-day sale.
On Malls and Malling
Antonio A. Hidalgo
It does not surprise me at all that the words “malling” and “maller,” which are commonly used in our conversations, are Filipinisms that cannot be found in standard English dictionaries. In the last two decades, we have enthusiastically flocked to the shopping malls that have sprouted all over the country...
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